This was a rebranding project I did with team members as a part of our Brand Marketing class. We rebranded Calvin Klein fragrances and underwear to "go green." We chose Calvin Klein "all natural." My part of the project was to design the packaging that we would use for the new line, as well as the advertisements.
This was a rebranding project I did with team members as a part of our Brand Marketing class. We rebranded Calvin Klein fragrances and underwear to "go green." We chose Calvin Klein "all natural." My part of the project was to design the packaging that we would use for the new line, as well as the advertisements. -- Photo credit: Calvin Klein www.calvinKlein.com
This was a rebranding project I did with team members as a part of our Brand Marketing class. We rebranded Calvin Klein fragrances and underwear to "go green." We chose Calvin Klein "all natural." My part of the project was to design the packaging that we would use for the new line, as well as the advertisements. -- Photo credit: Calvin Klein www.calvinKlein.com
This was a rebranding project I did with team members as a part of our Brand Marketing class. We rebranded Calvin Klein fragrances and underwear to "go green." We chose Calvin Klein "all natural." My part of the project was to design the packaging that we would use for the new line, as well as the advertisements. -- Photo credit: Calvin Klein www.calvinKlein.com
This was a rebranding project I did with team members as a part of our Brand Marketing class. We rebranded Calvin Klein fragrances and underwear to "go green." We chose Calvin Klein "all natural." My part of the project was to design the packaging that we would use for the new line, as well as the advertisements. -- Photo credit: Calvin Klein www.calvinKlein.com
This was a rebranding project I did with team members as a part of our Brand Marketing class. We rebranded Calvin Klein fragrances and underwear to "go green." We chose Calvin Klein "all natural." My part of the project was to design the packaging that we would use for the new line, as well as the advertisements. -- Photo credit: Calvin Klein www.calvinKlein.com
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CK "all natural" Packaging

Calvin Klein Rebranding Project

Tasha Ludovici
Aviation Operations Specialist at Army National Guard Cumberland, RI